by Jono Bacon | Aug 18, 2026 | Developer Engagement, Developer Relations
Every DevRel team I’ve ever met is busy. Gloriously, exhaustingly, heroically busy. Blog posts, conference talks, Discord replies at midnight, hackathons, podcasts, livestreams, newsletters. The works. And yet, come budget season, they’re standing in front...
by Mindy Faieta | Aug 14, 2026 | Content & Education, Developer Engagement
If you’re a founder or Head of DevRel at a technical B2B company, you’ve almost certainly had to defend a DevRel number in the last quarter. The question isn’t the hard part. The hard part is that most teams answer it with impressions, and...
by Mindy Faieta | Aug 13, 2026 | AI/ML, Marketing
Someone at a company you’ve been chasing is asking about your category on Reddit right now. You have no idea. By the time you find it, the conversation has moved on and someone else got the recommendation. Octolens is built for exactly that problem....
by Mindy Faieta | Aug 4, 2026 | Marketing
The ads don’t convert. The podcast doesn’t move pipeline. The launch that was supposed to change everything gets four upvotes on Hacker News and disappears by lunch. Most teams are picking their developer marketing channels with eyes shut, relying on vibes...
by Jono Bacon | Jul 29, 2026 | Developer Relations
A Series A founder is eight months past closing the deal, has just hired their fourth Developer Advocate. Fourth. The company has one person writing docs part-time, no activation instrumentation to speak of, and a homepage that reads like it was translated from...
by Jono Bacon | Jul 17, 2026 | Marketing
Getting your developer go-to-market strategy right is one of the hardest jobs in software. Your buyer is technical, skeptical, and allergic to being sold to. Your product needs to be tried before it’s understood. A competitor is giving away for free the exact...
by Jono Bacon | Jul 13, 2026 | Developer Relations, Marketing
You’ve raised the round. For the first time you’ve got real money to point at developers, and now you have to decide where it goes first. Do you hire DevRel? Do you pay a known voice in the space to talk about your product? Sponsor a newsletter? These all...
by Mindy Faieta | Jul 9, 2026 | Metrics
A prospect opens a call by saying “I asked an LLM and it suggested a competitor.” Almost every founder we’ve talked to in the last twelve months has said something similar, and the follow-up question is always the same. How do we get our tool...
by Jono Bacon | Jul 2, 2026 | Developer Relations, Metrics
A founder I talked to recently was a week away from signing a six-figure DevRel retainer. He’d shortlisted three consultancies, had a deck from each, and a gut feeling about which one “got” his product. He hadn’t asked any of them what their...
by Jono Bacon | Jun 19, 2026 | Developer Engagement, Developer Relations
Most founders who come to us asking about “developer experience” are not actually asking about developer experience. They’re asking about usage. They shipped something, they think they know who it’s for, and the board wants the chart to go up....
