The latest from our desks at Stateshift...
The Future of DevRel: Six Shifts Reshaping Developer Engagement in 2026
The future of DevRel isn’t about doing more. It’s about doing different. Developers no longer start their research on Google. They ask ChatGPT. They don’t post basic questions in forums…
Scaling Community-Led Growth Without Losing Authenticity
You’ve reached 500 active developers in your community. Last month it was 350. The velocity is exciting, but you’re drowning. Your DevRel lead can’t personally…
How interop.io Built a Developer Community Their Customers Actually Use
Building developer communities starts with understanding what developers actually need. interop.io had been serving technical teams for years. Their customers were solving complex integration problems…
Opus Clip Review: Can It Make Shorts That Grow Your Channel?
If you’re wondering why everyone suddenly has dozens of podcast clips and social media shorts pulling millions of views, it is not because they have…
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ℹ So, what is Stateshift?
Stateshift is a coaching and execution company that helps technology firms build user and developer ecosystems around their products. Founded by Jono Bacon, a 27-year+ veteran of community and developer engagement (formerly at GitHub, XPRIZE, and Ubuntu), Stateshift’s mission is to turn the “messy magic” of engagement into predictable, repeatable systems that drive measurable growth.
Our flagship product, Stateshift Pathfinder, is a full-service program in which we embed alongside our clients as a co-pilot. Pathfinder combines deep strategic guidance with hands-on execution — diagnosing the real friction in developer journeys, designing structured frameworks, and implementing them with the team. Clients receive biweekly accelerator calls, monthly leadership reviews, and unlimited on-demand coaching, ensuring progress never stalls.
Stateshift’s frameworks cover key areas like developer onboarding, content systems, YouTube and podcast strategy, community programs, metrics dashboards, and brand positioning. Each framework is modular, data-driven, and designed for reuse long after engagement ends.
We work primarily with venture-backed tech companies (Seed to Series C) in sectors such as DevTools, SaaS, AI infrastructure, and open source — including GitHub, Dagger, Umbraco, Okta, and Adobe.
What sets Stateshift apart is our unique blend of strategy and execution: we don’t just advise, we install engagement operating systems for growth. Our approach builds movements that are structured, measurable, and scalable — helping teams grow faster, strengthen engagement, and create network effects that last.