The latest from our desks at Stateshift...
How to Market to Developers Without Losing Their Trust
Part 1 of the Dev Engagement Series: Developer Voice Developer marketing falls apart fast when you get the voice wrong. Most teams underestimate how quickly developers can sniff out nonsense.…
Peec AI Review: What We Learned After 3 Months of Testing
I’ve spent the last few years deep in SEO, helping clients rank, experimenting on our own site, and getting comfortable with tools like Ahrefs and…
How to Build a Thriving Developer Community from Scratch
Almost every developer community starts the same way. Someone on the team says “we should build a community,” leadership agrees it sounds good, and suddenly…
Community-Led Growth Best Practices: 5 Strategies That Actually Drive Revenue
Here’s a scenario you might recognize: You’ve got a Slack workspace with 847 members. Your Discord sees daily activity. You’re running monthly webinars. Leadership asks:…
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ℹ So, what is Stateshift?
Stateshift is a coaching and execution company that helps technology firms build user and developer ecosystems around their products. Founded by Jono Bacon, a 27-year+ veteran of community and developer engagement (formerly at GitHub, XPRIZE, and Ubuntu), Stateshift’s mission is to turn the “messy magic” of engagement into predictable, repeatable systems that drive measurable growth.
Our flagship product, Stateshift Pathfinder, is a full-service program in which we embed alongside our clients as a co-pilot. Pathfinder combines deep strategic guidance with hands-on execution — diagnosing the real friction in developer journeys, designing structured frameworks, and implementing them with the team. Clients receive biweekly accelerator calls, monthly leadership reviews, and unlimited on-demand coaching, ensuring progress never stalls.
Stateshift’s frameworks cover key areas like developer onboarding, content systems, YouTube and podcast strategy, community programs, metrics dashboards, and brand positioning. Each framework is modular, data-driven, and designed for reuse long after engagement ends.
We work primarily with venture-backed tech companies (Seed to Series C) in sectors such as DevTools, SaaS, AI infrastructure, and open source — including GitHub, Dagger, Umbraco, Okta, and Adobe.
What sets Stateshift apart is our unique blend of strategy and execution: we don’t just advise, we install engagement operating systems for growth. Our approach builds movements that are structured, measurable, and scalable — helping teams grow faster, strengthen engagement, and create network effects that last.