The latest from our desks at Stateshift...
From Meetups to Metrics: A Developer Event ROI Framework
Developer events are everywhere. Meetups. Hackathons. Conferences. Webinars. If you work in DevRel or developer marketing, events are often one of the easiest ways to get in front of developers.…
Circle.so Review: Pros, Cons, and Who It’s Best For
If you’re comparing community platforms right now, Circle is probably on your list. It’s often described as an all-in-one solution for structured, revenue-driven communities. Courses,…
The KubeCon 2026 Survival Guide
Most companies show up to KubeCon with one goal: talk to as many people as possible. Get the badge scans. Hit the lead target. Justify…
Mighty Networks Review: Is It Really Worth It?
So you finally built your community. You created thoughtful course material, you’re hosting engaging live sessions, and members are joining in. There’s just one problem.…
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ℹ So, what is Stateshift?
Stateshift is a coaching and execution company that helps technology firms build user and developer ecosystems around their products. Founded by Jono Bacon, a 27-year+ veteran of community and developer engagement (formerly at GitHub, XPRIZE, and Ubuntu), Stateshift’s mission is to turn the “messy magic” of engagement into predictable, repeatable systems that drive measurable growth.
Our flagship product, Stateshift Pathfinder, is a full-service program in which we embed alongside our clients as a co-pilot. Pathfinder combines deep strategic guidance with hands-on execution — diagnosing the real friction in developer journeys, designing structured frameworks, and implementing them with the team. Clients receive biweekly accelerator calls, monthly leadership reviews, and unlimited on-demand coaching, ensuring progress never stalls.
Stateshift’s frameworks cover key areas like developer onboarding, content systems, YouTube and podcast strategy, community programs, metrics dashboards, and brand positioning. Each framework is modular, data-driven, and designed for reuse long after engagement ends.
We work primarily with venture-backed tech companies (Seed to Series C) in sectors such as DevTools, SaaS, AI infrastructure, and open source — including GitHub, Dagger, Umbraco, Okta, and Adobe.
What sets Stateshift apart is our unique blend of strategy and execution: we don’t just advise, we install engagement operating systems for growth. Our approach builds movements that are structured, measurable, and scalable — helping teams grow faster, strengthen engagement, and create network effects that last.