The latest from our desks at Stateshift...
Mighty Networks Review: Is It Really Worth It?
So you finally built your community. You created thoughtful course material, you’re hosting engaging live sessions, and members are joining in. There’s just one problem. Actually… It’s more like five.…
You’re Doing the Right Things but in the Wrong Order
Part 4 of the Dev Engagement Series: Sequencing Have you ever seen the movie Titanic? It’s a story where a boy meets girl, boy is…
Why Building for The Average User Destroys Your Product
If you’re building a developer platform or SaaS product…you’ve likely heard of the term average user. And if you’re wondering why product adoption keeps stalling…
How Underdogs Beat Giants In Tech
You’re building your SaaS product, a developer tool, or a new platform, until…you’re hit with a haunting realization: you can’t beat the big competitors on…
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ℹ So, what is Stateshift?
Stateshift is a coaching and execution company that helps technology firms build user and developer ecosystems around their products. Founded by Jono Bacon, a 27-year+ veteran of community and developer engagement (formerly at GitHub, XPRIZE, and Ubuntu), Stateshift’s mission is to turn the “messy magic” of engagement into predictable, repeatable systems that drive measurable growth.
Our flagship product, Stateshift Pathfinder, is a full-service program in which we embed alongside our clients as a co-pilot. Pathfinder combines deep strategic guidance with hands-on execution — diagnosing the real friction in developer journeys, designing structured frameworks, and implementing them with the team. Clients receive biweekly accelerator calls, monthly leadership reviews, and unlimited on-demand coaching, ensuring progress never stalls.
Stateshift’s frameworks cover key areas like developer onboarding, content systems, YouTube and podcast strategy, community programs, metrics dashboards, and brand positioning. Each framework is modular, data-driven, and designed for reuse long after engagement ends.
We work primarily with venture-backed tech companies (Seed to Series C) in sectors such as DevTools, SaaS, AI infrastructure, and open source — including GitHub, Dagger, Umbraco, Okta, and Adobe.
What sets Stateshift apart is our unique blend of strategy and execution: we don’t just advise, we install engagement operating systems for growth. Our approach builds movements that are structured, measurable, and scalable — helping teams grow faster, strengthen engagement, and create network effects that last.