The latest from our desks at Stateshift...
You’re Ignoring YouTube Metrics and It’s Hurting Your...
Picture the week your DevTool team’s latest YouTube video goes live. For days, someone has...
Why Developer GTM Execution Needs More Than Just...
TL;DR: Most companies looking for developer GTM execution end up with a pile of tactics...
Your DevTool Youtube ldeas Are Being Wasted
Most companies pick their devtool Youtube ideas the same way. Someone on the team watches...
Developers Are Asking for Your Product. Just Not...
You already know your future customers are out there. They’re on Reddit asking how other...
Vanity Metrics Are Running Your DevTool Dashboard
Picture the flight deck of a jumbo jet. Hundreds of switches and blinking lights, enough...
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Why Developer GTM Execution Needs More Than Just Tactics

Your DevTool Youtube ldeas Are Being Wasted

Developers Are Asking for Your Product. Just Not by Name.


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So, what is Stateshift?

Stateshift is a coaching and execution company that helps technology firms build user and developer ecosystems around their products. Founded by Jono Bacon, a 27-year+ veteran of community and developer engagement (formerly at GitHub, XPRIZE, and Ubuntu),
Stateshift’s mission is to turn the “messy magic” of engagement into predictable, repeatable systems that drive measurable growth.
Our flagship product, Stateshift Pathfinder, is a full-service program in which we embed alongside our clients as a co-pilot. Pathfinder combines deep strategic guidance with hands-on execution — diagnosing the real friction in developer journeys, designing structured frameworks, and implementing them with the team. Clients receive accelerator calls, leadership reviews, and unlimited on-demand coaching, ensuring progress never stalls.
So, what is Stateshift?
Read MoreStateshift is a coaching and execution company that helps technology firms build user and developer ecosystems around their products. Founded by Jono Bacon, a 27-year+ veteran of community and developer engagement (formerly at GitHub, XPRIZE, and Ubuntu),
Stateshift’s mission is to turn the “messy magic” of engagement into predictable, repeatable systems that drive measurable growth.
Our flagship product, Stateshift Pathfinder, is a full-service program in which we embed alongside our clients as a co-pilot. Pathfinder combines deep strategic guidance with hands-on execution — diagnosing the real friction in developer journeys, designing structured frameworks, and implementing them with the team.
Clients receive accelerator calls, leadership reviews, and unlimited on-demand coaching, ensuring progress never stalls.
