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So, what
is Stateshift?

GEO Mistakes

Stateshift is a coaching and execution company that helps technology firms build user and developer ecosystems around their products. Founded by Jono Bacon, a 27-year+ veteran of community and developer engagement (formerly at GitHub, XPRIZE, and Ubuntu),

Stateshift’s mission is to turn the “messy magic” of engagement into predictable, repeatable systems that drive measurable growth.

Our flagship product, Stateshift Pathfinder, 
is a full-service program in which we embed alongside our clients as a co-pilot. Pathfinder combines deep strategic guidance with hands-on execution — diagnosing the real friction in developer journeys, designing structured frameworks, and implementing them with the team. Clients receive accelerator calls, leadership reviews, and unlimited on-demand coaching, ensuring progress never stalls.

Read More
GEO Mistakes

So, what is Stateshift?

Read More

Stateshift is a coaching and execution company that helps technology firms build user and developer ecosystems around their products. Founded by Jono Bacon, a 27-year+ veteran of community and developer engagement (formerly at GitHub, XPRIZE, and Ubuntu),

Stateshift’s mission is to turn the “messy magic” of engagement into predictable, repeatable systems that drive measurable growth.

Our flagship product, Stateshift Pathfinder, is a full-service program in which we embed alongside our clients as a co-pilot. Pathfinder combines deep strategic guidance with hands-on execution — diagnosing the real friction in developer journeys, designing structured frameworks, and implementing them with the team.

Clients receive accelerator calls, leadership reviews, and unlimited on-demand coaching, ensuring progress never stalls.