10 YouTube Tips from Kunal Kushwaha (680k+ Subscribers)
Every week we run live sessions for our Stateshift members and we often bring in...
Marketing
Want to level up your marketing strategy for SaaS and developer tools? You’ll find practical guides, frameworks, and insights here on content marketing, positioning, and go-to-market campaigns. Learn how to align marketing with community and developer engagement to drive adoption, brand growth, and revenue.
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10 YouTube Tips from Kunal Kushwaha (680k+ Subscribers)
Every week we run live sessions for our Stateshift members and we often bring in...
Master the Art of Blogging for Developers
Writing a blog that actually gets read can feel like a shot in the dark....
The Email Strategy Every Community Builder Should Know
When it comes to building a thriving community, Email remains one of the most effective...
Scott Hanselman on Content, Community, and Keeping It Real
Scott Hanselman, VP of Developer Community at Microsoft, shared his proven developer engagement strategies during...
Your Free T-Shirt Isn’t Winning Hearts (But Here’s What Will)
Swag isn’t a strategy. That mountain of branded tote bags, pens, and T-shirts handed out...
The Best Way to Market to Developers: What Actually Works in 2025
What’s the best way to market to developers when traditional B2B tactics fall flat? The...
Why Your Content Isn’t Showing Up in AI and How to Fix It
You Won’t Rank. You’ll Be Cited. Effective community strategy requires understanding that traditional SEO isn’t...
Get Accepted: The Proven Playbook for High-Impact Conference Talks
What You’ll Learn You’re Probably Submitting Talks Wrong (Here’s Why) When developing a developer marketing...
Building Successful Ambassador Programs: Expert Insights from Katie Greenley
Learning how to create an effective developer advocacy program through ambassadors requires more than enthusiasm...