Scott Hanselman on Content, Community, and Keeping It Real
Scott Hanselman, VP of Developer Community at Microsoft, shared his proven developer engagement strategies during...
Strong brands don’t just stand out—they resonate. In this category, explore how to shape your brand identity and craft stories that connect with developers, users, and buyers alike. From positioning and narrative design to messaging frameworks and campaigns, learn how to tell stories that build trust, inspire action, and fuel long-term growth.