Peec AI Review: What We Learned After 3 Months of Testing

I’ve spent the last few years deep in SEO, helping clients rank, experimenting on our own site, and getting comfortable with tools like Ahrefs and SEMrush. SEO has a rhythm. Once you understand the signals, you know where to look and how to make progress.

Then AI search exploded, and with it came the need for AI search analytics tools like Peec AI to track visibility across ChatGPT, Perplexity, and Claude.

People started asking whether they were appearing when developers asked ChatGPT or Perplexity for recommendations. Others wanted to know which Reddit threads were influencing Claude’s answers. Google Search Console couldn’t help. Ahrefs didn’t have the data. We were guessing.

We tried Otterly first. It was helpful for monitoring, good for alerts and seeing when a brand appeared in AI answers. But when a client asked, “Which DevRel topics should we focus on next?” Otterly couldn’t help us explore the landscape. We needed something closer to how we use Ahrefs: the ability to test ideas, compare prompts, check competitors, and see the patterns behind the results.

Then I came across a YouTube video from Exposure Ninja where he reviewed Peec AI. Within a few minutes, I could tell it was built for research, not just tracking. Peec showed the actual Reddit threads shaping answers, the YouTubers who kept showing up for our target prompts, and the blogs engines trusted most. It gave me a clearer sense of where people were talking, who had influence, and where we could add something meaningful instead of guessing.

I signed Stateshift up for an account and started testing it for our own use.

Within a month, I’d recommended it to three clients. All three signed up for their own accounts. Because Peec has unlimited seats, they added me to their dashboards, which gave me an easy way to switch between our account and theirs. Same interface, different data, no extra logins.

Three months later, it’s part of our weekly workflow across multiple companies.

This review is a summary of what we’ve learned: what it’s good at, where it still needs work, and how it fits into a space that’s changing quickly.

How We Use Peec AI

We help developer-focused companies understand how people discover them. SEO is part of that. Content is part of that. Community and ecosystem work are part of that.

AI search visibility is now part of that too.

We use Peec primarily for:

Understanding where a brand shows up in AI-generated answers

Identifying topics worth investing in before writing anything

The value isn’t in the charts. It’s in being able to see the conversations and sources that shape AI responses. That’s the part we could never see before.

Peec’s Most Useful Features

Dashboard

Once you add your site, competitors, and prompts, the dashboard becomes a good place to check in. It’s simple enough that you can tell what’s happening in under a minute.

Here’s what we pay attention to:

Visibility
A quick read on how often a brand shows up compared to competitors.

Industry ranking
A clean table showing each domain’s average position, sentiment, and visibility over the last seven days.

Recent mentions
Useful when a prompt moves unexpectedly. If a client suddenly appears for something new, we can click in and see why.

Sources
A snapshot of where AI engines are pulling from. Reddit threads, docs, blog posts, competitor content, and so on.

It’s designed for quick check-ins, not constant monitoring.

Prompts

This is where most of our work happens.

Peec lets you manually add the prompts you care about. We usually start with questions we hear directly from buyers and internal teams:

• “DevRel ROI metrics”
• “Developer community engagement strategy”
• “Best developer onboarding approaches”
• “Companies that help build developer ecosystems”

The part that’s been most helpful is the Suggested Prompts tab. Peec scans your site and generates queries that might matter. We don’t accept all of them, but a few have led us to test angles we would’ve missed.

The timeline feature is straightforward. You can view 7-, 14-, or 30-day windows (or set a custom range), but only for as long as you’ve been using the tool. If you’ve only tracked prompts for two weeks, that’s all the history you have. Fair enough. Just start early.

Because Peec has unlimited seats, clients can add me into their workspaces. That makes it easy to refine prompt lists together instead of trading screenshots.

We also use prompts for short-term research. If a client is exploring a new category or deciding between topics, we’ll add 10 to 20 prompts, track them for a few days, see what the engines cite, and make a call. It’s faster than traditional SEO research because generative engines shift quickly.

Sources

This has become one of the most useful parts of Peec for tracking AI mentions. Instead of guessing why a brand appears in an AI answer, you can see the domains and URLs that influenced it.

There are two main views:

Domains

This shows:

• the type of domain (competitor, your brand, UGC, editorial, docs, etc.)
• how often each domain appears in chat responses
• average citations used over the last seven days

It gives a broad sense of where engines are pulling from.

URLs

This is the view we use the most.

It shows:

• the exact URLs being cited
• whether the mention was positive or neutral
• whether the content is yours, a competitor’s, or a third party
• the last time that URL influenced an answer

This has helped us:

• catch older posts that still perform well
• spot content gaps
• see which competitor docs engines lean on
• understand when a Reddit thread is shaping results
• identify pages worth updating rather than rewriting

The table gives everything we need.

How It Helps With Client Work

Since Peec allows unlimited seats, the three clients who signed up added me to their accounts. That means I can switch between Stateshift’s dashboard and each client’s dashboard without separate logins. Same tool, different data.

We use it to:

• review prompt visibility
• understand competitive movement
• audit the sources shaping AI responses
• evaluate new content ideas
• catch early shifts in topics
• correct assumptions that don’t match the data

It has become a useful way to align strategy quickly without long research cycles.

A Quick Note on Peec AI’s Recent Funding

Right after we wrapped our testing, Peec announced a $21M Series A led by Singular, which appears to be the largest raise in the AI search visibility category so far. They also mentioned they’re now working with over 1,300 brands.

The takeaway isn’t the money. It’s what they said they’re focusing on next: faster updates, cleaner data, deeper insights, and an expansion into a broader marketing stack for AI search.

Based on what we’ve seen so far, more investment in data quality and research features would be helpful, so it’s good to see that direction.

Peec AI Pricing (Converted to USD)

Peec lists pricing in euros, so here’s the equivalent in dollars:

Starter: ~$97/mo

• 25 prompts
• ChatGPT, Perplexity, Gemini, AIO
• roughly 2,250 AI answers analyzed each month

Pro: ~$217/mo

• 100 prompts
• All major models
• around 9,000 answers analyzed

Enterprise: ~$545+/mo

• 300+ prompts
• Custom reporting
• 27,000+ answers analyzed

Pricing is credit-based. Costs go up as you add more prompts or platforms, so it’s worth deciding which engines matter most for your audience.

Where Peec AI Is Strong

• Designed for exploration, not just monitoring
• Easy to work with across multiple client accounts
• Suggested Prompts reduces guesswork
• URL-level visibility helps explain “why” results appear
• Clean interface
• Unlimited seats (surprisingly helpful)
• Fast enough for real research cycles

Where it Still Needs Work

• More transparency around how visibility percentages are calculated
• Multi-platform tracking can get expensive
• Some graphs require hovering to see details clearly
• Historical data only goes back to when you started tracking
• A user community or forum would be helpful

None of these are deal-breakers, but they’re areas where improvement would make Peec more useful, especially as AI search evolves.

How Peec AI Compares to Other AI Visibility Tools

Peec AI vs Otterly

We used Otterly before switching to Peec. Otterly is better for alerts and monitoring. If you just need to know when your brand is mentioned, it works well. Peec is better for research: prompt suggestions, volume indicators, and the ability to test ideas quickly. If you’re doing content planning, Peec is more useful.

Peec AI vs Ahrefs/SEMrush

Traditional SEO tools don’t track AI search visibility. Ahrefs and SEMrush show you what ranks in Google. Peec shows you what appears in ChatGPT, Claude, and Perplexity. They serve different purposes. We use both.

Peec AI vs Other AI Visibility Trackers

Peec’s main advantages: unlimited seats, suggested prompts, and URL-level insights. It’s not the cheapest option, but the research features are stronger than most alternatives we’ve tested. If you need basic monitoring, there are cheaper tools. If you need to understand competitive gaps and explore new topics, Peec is worth the difference.

Peec vs Otterly vs Ahrefs: Quick Comparison

Feature	Peec AI	Otterly	Ahrefs/SEMrush
Tracks AI Search Visibility	✅ Yes	✅ Yes	❌ No
Tracks Google SEO	❌ No	❌ No	✅ Yes
Suggested Prompts	✅ Yes	❌ No	❌ No
URL-Level Citation Data	✅ Yes	Limited	❌ No
Unlimited Team Seats	✅ Yes	❌ No	❌ No
Best For	Research & exploration	Monitoring & alerts	Google SEO
Starting Price	~$97/mo	~$99/mo	~$129/mo
Platforms Tracked	ChatGPT, Perplexity, Gemini, Claude, more	ChatGPT, Perplexity, Gemini	Google only

Who Peec AI Is a Good Fit For

Peec is most helpful if:

• your audience uses AI tools like ChatGPT, Claude, or Perplexity to research products
• you want to make content decisions based on real data
• you need to understand what engines cite and why
• you work with multiple stakeholders and need a single shared view
• you want something closer to “Ahrefs for AI search”

It’s less useful if you’re not actively creating content or if AI search isn’t a meaningful part of your buyer journey yet.

Should You Use Peec AI? Quick Decision Guide

Your Situation	Use Peec?	Why
Your buyers use ChatGPT/Claude to research products	✅ Yes	You need to know where you appear in AI answers
You’re actively creating content	✅ Yes	Peec helps prioritize topics worth writing about
You need to understand competitive gaps	✅ Yes	Shows exactly where competitors appear and you don’t
You work with a distributed team	✅ Yes	Unlimited seats make collaboration easy
You just need basic monitoring	⚠️ Maybe	Consider cheaper alternatives like Otterly
Your buyers don’t use AI search yet	❌ Not yet	Wait until AI search becomes relevant
You’re not creating content regularly	❌ Not yet	Limited value without content strategy
You only care about Google SEO	❌ No	Use Ahrefs or SEMrush instead

Frequently Asked Questions

Peec AI Review: Final Thoughts

Peec isn’t a magic traffic button. What it gives you is visibility into a part of the research process that used to be completely opaque. For teams working in developer-focused or technical categories, that clarity makes planning much easier.

We use Peec to understand where clients show up, why they show up, and which topics are worth investing in next. The research features are strong, the workflow is simple, and the unlimited seats make collaboration easy.

The AI search visibility tool category is still new, and Peec has room to grow. But after three months of using it across several companies, it’s the tool we’ve chosen to keep using.

For developer-focused companies working with Stateshift, Peec has become part of our standard toolkit alongside SEO research and content strategy. It answers questions we couldn’t answer before.

If AI search visibility matters in your space, Peec is worth trying.