The latest from our desks at Stateshift...
Opus Clip Review: Can It Make Shorts That Grow Your Channel?
If you’re wondering why everyone suddenly has dozens of podcast clips and social media shorts pulling millions of views, it is not because they have a video editing wizard in…
From Documentation to Developer Tool: How We Helped GitHub Turn Docs Into Action
GitHub Security Lab faced a challenge. They’d put together solid documentation showing maintainers how to secure their open source projects using GitHub’s free security features.…
How to Market to Developers Without Losing Their Trust
Part 1 of the Dev Engagement Series: Developer Voice Developer marketing falls apart fast when you get the voice wrong. Most teams underestimate how quickly…
Peec AI Review: What We Learned After 3 Months of Testing
I’ve spent the last few years deep in SEO, helping clients rank, experimenting on our own site, and getting comfortable with tools like Ahrefs and…
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ℹ So, what is Stateshift?
Stateshift is a coaching and execution company that helps technology firms build user and developer ecosystems around their products. Founded by Jono Bacon, a 27-year+ veteran of community and developer engagement (formerly at GitHub, XPRIZE, and Ubuntu), Stateshift’s mission is to turn the “messy magic” of engagement into predictable, repeatable systems that drive measurable growth.
Our flagship product, Stateshift Pathfinder, is a full-service program in which we embed alongside our clients as a co-pilot. Pathfinder combines deep strategic guidance with hands-on execution — diagnosing the real friction in developer journeys, designing structured frameworks, and implementing them with the team. Clients receive biweekly accelerator calls, monthly leadership reviews, and unlimited on-demand coaching, ensuring progress never stalls.
Stateshift’s frameworks cover key areas like developer onboarding, content systems, YouTube and podcast strategy, community programs, metrics dashboards, and brand positioning. Each framework is modular, data-driven, and designed for reuse long after engagement ends.
We work primarily with venture-backed tech companies (Seed to Series C) in sectors such as DevTools, SaaS, AI infrastructure, and open source — including GitHub, Dagger, Umbraco, Okta, and Adobe.
What sets Stateshift apart is our unique blend of strategy and execution: we don’t just advise, we install engagement operating systems for growth. Our approach builds movements that are structured, measurable, and scalable — helping teams grow faster, strengthen engagement, and create network effects that last.