The latest from our desks at Stateshift...
50+ Conversation Starters for Developer Communities
Communities don’t die from silence. They die from one-and-done conversations. You’ve seen it before. A member posts something thoughtful. A few people reply. Then…nothing. The thread goes quiet. The momentum…
Why Technical Documentation Beats Code Quality Every Time
Let’s start with an uncomfortable truth. Your GitHub repository has clean code. Solid architecture. Impressive test coverage. And nobody’s using it. Most developers think great…
How to Scale Developer Relations Content Without Losing Your Voice
You’ve got a two-person DevRel team trying to scale developer relations with a content calendar that expects output from five people. Sound familiar? Most developer…
Developer Ambassador Programs: Proven Tactics for 2025
Building an effective developer ambassador program starts with recognizing and activating your most valuable contributors. The companies that succeed don’t treat developer advocacy as random…
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ℹ So, what is Stateshift?
Stateshift is a coaching and execution company that helps technology firms build user and developer ecosystems around their products. Founded by Jono Bacon, a 27-year+ veteran of community and developer engagement (formerly at GitHub, XPRIZE, and Ubuntu), Stateshift’s mission is to turn the “messy magic” of engagement into predictable, repeatable systems that drive measurable growth.
Our flagship product, Stateshift Pathfinder, is a full-service program in which we embed alongside our clients as a co-pilot. Pathfinder combines deep strategic guidance with hands-on execution — diagnosing the real friction in developer journeys, designing structured frameworks, and implementing them with the team. Clients receive biweekly accelerator calls, monthly leadership reviews, and unlimited on-demand coaching, ensuring progress never stalls.
Stateshift’s frameworks cover key areas like developer onboarding, content systems, YouTube and podcast strategy, community programs, metrics dashboards, and brand positioning. Each framework is modular, data-driven, and designed for reuse long after engagement ends.
We work primarily with venture-backed tech companies (Seed to Series C) in sectors such as DevTools, SaaS, AI infrastructure, and open source — including GitHub, Dagger, Umbraco, Okta, and Adobe.
What sets Stateshift apart is our unique blend of strategy and execution: we don’t just advise, we install engagement operating systems for growth. Our approach builds movements that are structured, measurable, and scalable — helping teams grow faster, strengthen engagement, and create network effects that last.